That way, we do not just save the time and effort to ship thousands of dongles, but also realize significant savings on shipping costs, customs, and taxes.”
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“A customer who purchases our software online can start using it in a matter of minutes. “There’s a benefit for everyone", said Dean C. TVPaint’s products are now sold and licensed in a cleanly integrated and efficiently automated online process, leaving the company the time to concentrate on what it does best: Creating exceptional animation software.
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With initial support for the company’s legacy dongle system and assistance with realigning TVPaint’s IT landscape, the technical switchover was finalized in a matter of hours, and CodeMeter’s license distribution and management processes quickly integrated with a rebuilt ERP system using Odoo. Switching over to the CodeMeter licensing system turned out to be the commercially and operationally best choice for TVPaint and a seamless implementation experience. The CodeMeter license management system is used by global software publishers and intelligent device manufacturers to protect their IP and leverage creative licensing strategies to monetize their businesses. Ultimately, they chose Wibu-Systems’ CodeMeter software protection, licensing, and security technology. Recognizing that they had outgrown their licensing system, TVPaint began their search for a new IP protection and license management system that could scale with their growth, flexible enough to make it easier for them to implement behind the scenes, and more user friendly for their customers. The logistics required more work year after year.”
For example, someone who bought our software for fourteen users received five dongles: one for ten users and four for one user.”ĭean C, Technical Sales Agent, echoed the sentiment about the burdensome logistics of the dongles: “We have a very large number of users, all of whom had to receive DVDs with the software and dongles with the licenses. This was often very complicated, because we had several types of dongles. We had to purchase dongles, add the right licenses, and then mail them to the customer. The basic idea stayed the same but offered little flexibility or scalability. “In the early days, we worked with dongles for the parallel interface and later switched to USB dongles. “We started working with dongles for copy protection,” said Thierry Cantet, Customer Support Manager at TVPaint Développement. However, the physical distribution of dongles with license assignments eventually became an inefficient licensing model. The company originally relied on different generations of dongles for simple copy protection and software distribution by DVD. As their business expanded, they realized that they had outgrown their software licensing system, as logistic challenges began to overwhelm the company’s resources. The company is now regarded as one of the industry standards for 2D animation. TVPaint has served the art, animation, and design community since 1991 and has undergone remarkable growth. Take, for example, the case of TVPaint Développement, a market leading bitmap animation technology company in Metz, France. These three tenets are especially true for ISVs when it comes to their software licensing solution, whether it is home grown or an out-of-the-box solution from a third-party licensing vendor. And interoperability means that the solution can be integrated easily into existing business process rather than clumsily force fit into the established backoffice business model, akin to trying to force a square peg into a round hole. Scalability ensures that the solution does not hold you back or be rendered obsolete as the business grows with new products and customers. Flexibility means that the solution can be fine-tuned to adapt to dynamic market shifts as customer preferences and expectations change and evolve, and perhaps, require a dramatic shift in the existing business model.
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